Why Fibre is Today's Future

Why fibre is your all-access key to today’s on-demand entertainment

Ever wonder why the TV show you’re watching on Netflix suddenly dips in visual quality? Or why the movie you’re streaming from Apple TV keeps pausing and buffering, pausing and buffering?

That’s likely your home’s Internet connection, straining under the pressure of carrying so much data along its low-capacity copper wire core. That or it’s your ISP, intentionally throttling your connection speed in an effort to handle the skyrocketing data demands of your entire neighbourhood, which might be binge watching the latest season of House of Cards.

Either way, the root cause is the same: What we ask of the Internet today is drastically different than it was even just five years ago. The incredible diversity of on-demand and streaming media services we have at our fingertips has turned entire entertainment industries upside-down—including ISPs.

The fact is, most of the existing Internet infrastructure in North America is no longer up to the task of handing the non-stop data deluge we direct into our homes daily. Existing ISP infrastructure mainly consists of phone cables and television cables, which can move comparatively small streams of data very fast.

Fibre optic cable, by comparison, transmits beams of light as opposed to electricity. This means it can move massive streams of data, as opposed to a fast trickle of data. It’s all about capacity. One is a squirt gun; the other is a fire hose.

If you want to enjoy the entertainment of today and future-proof your community for the binge-watching needs of tomorrow, it’s time for the fire hose.



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