Why fibre is your all-access key to today’s on-demand entertainment
Ever wonder why the TV show you’re watching on Netflix suddenly dips in visual quality? Or why the movie you’re streaming from Apple TV keeps pausing and buffering, pausing and buffering?
That’s likely your home’s Internet connection, straining under the pressure of carrying so much data along its low-capacity copper wire core. That or it’s your ISP, intentionally throttling your connection speed in an effort to handle the skyrocketing data demands of your entire neighbourhood, which might be binge watching the latest season of House of Cards.
Either way, the root cause is the same: What we ask of the Internet today is drastically different than it was even just five years ago. The incredible diversity of on-demand and streaming media services we have at our fingertips has turned entire entertainment industries upside-down—including ISPs.